I’ve been a member of ClubW's wine club for a few months now, and I think it's time for an official review.
The premise of their wine selections is actually pretty cool. Instead of answering questions about what sort of wines you like (after all, if you’re just starting out, how would you know?) the Palate Profile asks you questions about your tastes in other foods and finds those flavors in wine to make their monthly selections for you. This is a great way to skip past all the information on the bottle you may not otherwise understand until you’ve tasted enough wine to know the difference between French and Spanish, Pinot Gris and Sauvignon Blanc, sweet and dry, etc.
Unfortunately, this concept just did not work for me. (Why am I such a misfit?) I came to ClubW with a pretty basic understanding of wine, but chose not to let my likes and dislikes influence my selections. I filled out the Palate Profile accurately, and let the service do the deciding. After a few months, I started to question why I just didn’t like any of the wines I was receiving, and I started to see the correlation. I like my coffee black, my desserts citrusy, and my food just a bit spicy. Clearly, this was suggesting that I like my wine a bit more rough-and-tumble than I actually do.
Luckily, ClubW also lets you rate wines, and starts to build better recommendations on that. So, after a few months of selecting sweet white wines with flavor notes that could double as a botanical garden, and red wines so jammy you could spread them on toast, I think I’ve finally achieved perfection. I checked my selections this month, thinking I’d have to empty my cart and start over as always, only to find two Rieslings and a red blend.
Bravo, Club-dub. Bravo.
[Full-disclosure: The links above are my referral links. To access ClubW without them, click here.]